Various Web / Digital Partnerships with Kiss FM, Magic FM, Absolute Radio & Planet Rock.
Over the course of my 3+ years at Bauer Media I worked on over 50 digital & web projects for the their partnership with Wickes. During that time there the partnership delivered outstanding results despite the pandemic.
According to a Carat Post-Campaign Study*, 69% of audiences felt a positive association with Wickes due to the partnership, leading to 33% of audiences making a Wickes purchase within six months of when the research was conducted.
*The study comprised quantitative research with 5 key focus groups of males aged 25-64 in November 2020.
Creative Page Stats for 2020/21
Page Views - 198,858
Unique Users - 177,096
Entries - 124,535
Conversion Rate - 55%