NIKE 
Paris Olympics Microsite

Discover Services and Experiences

My Roles: Concept, Creative Direction, UI / UX Design
Tools Used: Miro, Figma, Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects)

A visually compelling microsite designed for visitors of Paris 2024 Olympics, showcasing Nike store services and experiences.

Created for Nike while working on digital experiences for the Paris 2024 Olympics.

THE PROBLEM / CHALLENGE

Context 

• During the Paris 2024 Olympics, Nike anticipated a surge of tourists and wanted to create a central hub for consumers to discover store services and experiences tailored to their needs.

THE APPROACH

Research 

• Studied consumer behaviour around online store navigation and service discovery. 
• Benchmarked interactive maps and microsites for usability insights.
    

Concept Development 

• Proposed an interactive microsite with static map integration and minimal click-throughs. 
• Highlighted Nike's unique in-store services such as Nike By You, Jersey By You, and Try-On Experiences.
    

THE PROCESS

Design Development 

• Created wireframes showcasing both map and list views for easy navigation. 
• Designed a carousel feature to display images of in-store services, enhancing visual appeal. 
• Incorporated a static Google Maps integration with hover/click functionality for detailed store information (name, directions, services).

Key Decisions 

• Chose a static map for simplicity and speed. 
• Emphasised a “Services First” approach in design, with quick access to store-specific offerings. 
• Focused on a clean, responsive layout optimised for mobile users. 
    

Collaboration 

• Worked closely with developers to implement Google Maps integration and bilingual functionality.

THE SOLUTION

Final Design 

• A mobile-optimised microsite featuring a static map and carousel of Nike services. 
• Users can explore Parisian stores, view available services, and access directions and store details at a glance. 
• Embedded links direct users to other Nike platforms, such as the High Demand Launch page.

Features 

• Static Google Map with hoverable icons for quick store identification. 
• Service images carousel for visual engagement. 
• Bilingual content (English and French) for a global audience. 
• Integrated links for seamless user journeys to additional resources.

RESULTS & IMPACT

Outcome 

• Increased consumer engagement during the Paris 2024 Olympics, with high traffic from digital communications campaigns. 
• Simplified the user journey, reducing click-through friction while boosting accessibility. 
• Enhanced brand experience by highlighting Nike's unique in-store offerings.

Reflection 

• The project effectively demonstrated the power of tailored microsites in driving engagement and enhancing the consumer journey.