Creative Digital Designer
Specializing in Brand and UX/UI Design, I create bold, immersive and user-centered digital experiences that forge meaningful connections between people and global brands through innovative storytelling and design.
BRIEF SUMMARY
Proactive, growth-driven designer focused on creating impactful, user-centered digital experiences. With expertise in UX/UI, brand design, and immersive strategies, I blend creativity with business insight to craft solutions that engage users and drive measurable growth. I collaborate across teams to deliver seamless, innovative designs that prioritize user needs while supporting business goals.
Always evolving my craft, I stay ahead of trends and tools to deliver cutting-edge products. From interactive brand activations to complex product features, my focus is on creating designs that resonate with users and help brands thrive.
KEY PROJECTS & HIGHLIGHTS
- JBL Retail Arcade Series | OMM Agency
Global Digital Experience for JBL
Led the design of 42 interactive arcade units across 7 countries, resulting in over 100K plays at global events, significantly enhancing JBL’s audience engagement.
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JBL Hamburg AR Storefront Activation | OMM Agency
Augmented Reality Activation for JBL
Directed the creation of an AR-powered "Match & Win" game, driving 500+ new sign-ups in one weekend, boosting customer engagement at a key retail location.
- Samsung Galaxy S21 Launch | Bauer Media Group
Product Launch Digital Campaign
Designed interactive assets for Samsung’s Galaxy S21 campaign, contributing to a 22% increase in brand awareness and 83% product name recall. - Where’s Your Head At? Campaign | Bauer Media Group
Mental Health Awareness Campaign
Designed and developed the campaign hub, helping gather over 200K petition signatures and earn endorsements from 80+ MPs, including Mayor Sadiq Khan. The campaign raised awareness for mental health and secured political support for critical causes.
CORE COMPETENCIES
- Craft-led Design:
Skilled in visual design, interaction design, prototyping, and building design systems.
- Growth-Focused Design
Delivering user-centered experiences that align with business objectives.
- UX/UI Expertise
Designing intuitive, functional, and aesthetically pleasing digital products.
- Leadership & Collaboration
Experienced in mentoring junior designers and collaborating with cross-functional teams.
- Proactive Approach
Leading design vision and strategy with a focus on impactful outcomes.
- Continuous Learning
Constantly refining my skills and staying ahead of design trends to push creative boundaries.
WORK EXPERIENCE
OMM Agency, London UKDigital Designer
July 2022 - Present
Dots & Shapes Freelance Agency, Europe
Digital & Graphic Designer
2010 - Present
Bauer Media, London UK
Digital & UX/UI Designer
January 2019 - July 2022
Virgin / EMI Records, London UK
Content Creator / Digital Designer
Summer 2018
Skinny Wolves, Ireland
Creative Director / In-house Graphic Designer
2004 - 2018
MBJ LONDON, London UK
Digital & UX/UI Designer
Sep 2016 - Aug 2017
Trinity College Digital & Web Office, Dublin Ireland
Digital & UX/UI Designer
Mar 2008 - Oct 2015
EDUCATION
UX Design InstituteProfessional Diploma in UX Design
2021
Digital Marketing Institute
Diploma in Digital Marketing
2018
National College of Art & Design, Dublin
Diploma in Art & Design
2014 - 2016
New Media Technology College, Dublin
Digital New Media Design
Technological University Dublin
Degree in Audio Visual Communications
VOLUNTEER
Dublin Digital Radio Ritual Show Host
2017 - Present
Cafe Oto Venue, London
General Volunteer Work
2016 - 2020