Creative Digital Designer


Specializing in Brand and UX/UI Design, I create bold, immersive and user-centered digital experiences that forge meaningful connections between people and global brands through innovative storytelling and design.


BRIEF SUMMARY


Proactive, growth-driven designer focused on creating impactful, user-centered digital experiences. With expertise in UX/UI, brand design, and immersive strategies, I blend creativity with business insight to craft solutions that engage users and drive measurable growth. I collaborate across teams to deliver seamless, innovative designs that prioritize user needs while supporting business goals.

Always evolving my craft, I stay ahead of trends and tools to deliver cutting-edge products. From interactive brand activations to complex product features, my focus is on creating designs that resonate with users and help brands thrive.



KEY PROJECTS & HIGHLIGHTS


  • JBL Retail Arcade Series | OMM Agency
    Global Digital Experience for JBL
    Led the design of 42 interactive arcade units across 7 countries, resulting in over 100K plays at global events, significantly enhancing JBL’s audience engagement.

  • JBL Hamburg AR Storefront Activation | OMM Agency
    Augmented Reality Activation for JBL
    Directed the creation of an AR-powered "Match & Win" game, driving 500+ new sign-ups in one weekend, boosting customer engagement at a key retail location.

  • Samsung Galaxy S21 Launch | Bauer Media Group
    Product Launch Digital Campaign
    Designed interactive assets for Samsung’s Galaxy S21 campaign, contributing to a 22% increase in brand awareness and 83% product name recall.

  • Where’s Your Head At? Campaign | Bauer Media Group
    Mental Health Awareness Campaign
    Designed and developed the campaign hub, helping gather over 200K petition signatures and earn endorsements from 80+ MPs, including Mayor Sadiq Khan. The campaign raised awareness for mental health and secured political support for critical causes.

CORE COMPETENCIES


  • Craft-led Design:
    Skilled in visual design, interaction design, prototyping, and building design systems.

  • Growth-Focused Design
    Delivering user-centered experiences that align with business objectives.

  • UX/UI Expertise
    Designing intuitive, functional, and aesthetically pleasing digital products.

  • Leadership & Collaboration
    Experienced in mentoring junior designers and collaborating with cross-functional teams.

  • Proactive Approach
    Leading design vision and strategy with a focus on impactful outcomes.

  • Continuous Learning
    Constantly refining my skills and staying ahead of design trends to push creative boundaries.





WORK EXPERIENCE

OMM Agency, London UK
Digital Designer
July 2022 - Present

Dots & Shapes Freelance Agency, Europe
Digital & Graphic Designer
2010 - Present

Bauer Media, London UK
Digital & UX/UI Designer
January 2019 - July 2022

Virgin / EMI Records, London UK
Content Creator / Digital Designer
Summer 2018

Skinny Wolves, Ireland
Creative Director / In-house Graphic Designer
2004 - 2018

MBJ LONDON, London UK
Digital & UX/UI Designer
Sep 2016 - Aug 2017

Trinity College Digital & Web Office, Dublin Ireland
Digital & UX/UI Designer
Mar 2008 - Oct 2015


EDUCATION

UX Design Institute
Professional Diploma in UX Design
2021

Digital Marketing Institute
Diploma in Digital Marketing
2018

National College of Art & Design, Dublin
Diploma in Art & Design
2014 - 2016

New Media Technology College, Dublin
Digital New Media Design

Technological University Dublin
Degree in Audio Visual Communications


VOLUNTEER

Dublin Digital Radio
Ritual Show Host
2017 - Present

Cafe Oto Venue, London
General Volunteer Work
2016 - 2020