JBL 
Kiosk Arcade Games

Gamified Retail Activation

My Roles: Concept, Creative Direction, UI / UX Design
Tools Used: Miro, Figma, Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects)

THE PROBLEM / CHALLENGE

Context

• JBL wanted to increase email sign-ups in an engaging way while promoting their Snow Party event, featuring Martin Garrix in Val Thorens.

Brief

• Design an interactive experience that ties JBL’s brand with a fun, immersive activity to drive foot traffic in retail partner stores and encourage mailing list sign-ups.

Target Audience

• Young, tech-savvy consumers visiting MediaMarkt stores across Europe, drawn to gaming, music, and unique experiences.

THE APPROACH

Research

• Explored gamification trends in retail to understand how interactive experiences can increase customer engagement.      
• Reviewed competitive arcade setups to design a standout cabinet that integrates JBL branding.   

Concept Development

• Proposed a retro, low-poly snowboarding game with JBL-branded elements, where players navigate snowy slopes to reach a virtual Snow Party featuring Martin Garrix.
• Brainstormed mechanics for incentivised sign-ups using a post-game raffle system.

Constraints

• A tight development timeline      
• The need to create a multilingual experience for installation across 6 countries.

THE PROCESS

Design Development

• Wireframes & Storyboards: Mapped out gameplay, including obstacles, character movements, and player interactions.
• Style Guide: Developed a retro-inspired aesthetic featuring JBL’s signature orange and branding.
• Prototypes: Created initial gameplay loops and tested joystick controls for arcade cabinets.

Key Decisions

• Incorporated a gender-neutral snowboarder character to maximise inclusivity.
• Designed the arcade cabinet to integrate JBL headphones, showcasing their superior sound quality during gameplay.

Collaboration

• Partnered with Tchai to build 18 arcade cabinets with magnetic overlays for branding adaptability.
• Coordinated with developers and 3D artists for game creation, rigging, and animation.

THE SOLUTION

Final Design

• A snowboarding arcade game where players perform tricks and dodge obstacles to reach the JBL Snow Party.
• Integrated JBL headphones for immersive sound and a custom Martin Garrix soundtrack.
• Eye-catching arcade cabinets installed at MediaMarkt stores across Europe.

Features/Details

• Multilingual game interface available in 6 languages.
• QR code integration for post-game sign-ups, driving traffic to a dedicated landing page.

RESULTS & IMPACT

Outcome

• Over 53,000 unique plays across 6 countries.
• Significant increases in email sign-ups and in-store engagement.
• Positive feedback from both JBL and MediaMarkt, solidifying the partnership for future campaigns.

Reflection

• The project demonstrated the power of gamification in retail marketing.
• Lessons learned included streamlining development timelines and optimising multiplayer leaderboard features for future iterations.